Work / Broadway, Nashville, Tennessee
Robert’s Western World
Merchandise from Broadway to the online store.
The program
Merchandise from Broadway to the online store.
Robert’s Western World is part of the fabric of Nashville’s Broadway. The merchandise program extended beyond producing individual shirts: custom designs, screen printing and embroidery were managed alongside storage and fulfillment for the venue’s online store.
The goods
Graphics, garments
and embroidered headwear.
Commemorative graphics, core apparel and embroidered headwear formed part of the product range. Different garments and decoration techniques sat within one managed program.
Beyond production
After the print run.
The work continued after production, with goods stored and online orders fulfilled as part of the same program.
- Storage
- Finished goods held within the merchandise program.
- Online fulfillment
- Goods ordered through the venue’s online store, fulfilled as part of the same scope.
The work
- Custom merchandise design
- Screen printing
- Embroidery
- Storage
- E-commerce fulfillment
- Program management
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